Untamed Secures £10 Million to Expand Pet Food Empire Beyond DTC
Direct-to-consumer (DTC) pet food brand Untamed has announced a significant milestone in its journey to redefine feline nutrition, raising £10 million in a Series B funding round.
The round was led by Coefficient Capital, marking their debut on the company’s cap table. Also backing the round were strategic investors linked to Nom Nom (sold to Mars in 2022), Zoe, Koro, Oatly, and Just Spices.
Longstanding supporters Five Seasons Ventures and Redrice, who led Untamed’s Series A, also returned with further investment.
This latest injection brings Untamed’s total investment to £23 million, following earlier rounds of £3 million in pre-seed and seed funding between 2020 and 2022, and a £5 million Series A in March 2023, which was later extended by an additional £5 million in May 2024.
Founded in 2020 by Ben Spicer, Lenny Cordell, and Marco Pacifici, Untamed has rapidly carved out a niche in the premium pet food sector with its high-meat-content, human-grade meals for cats, inspired by the ancestral diets of their carnivorous wild cousins – lions and tigers.
The brand has built a loyal following through its subscription-based model, which now feeds over 80,000 cats in the United Kingdom every month, and boasts an impressive milestone of over 50 million meals saved since launch.
With this new funding, the company plans to double down on its direct-to-consumer success, while also branching into retail and laying the groundwork for international expansion.
As part of the investment, Coefficient Capital’s Managing Partner Andrew Goletka will join Untamed’s board of directors.
Goletka praised Untamed’s mission, expressing that Untamed is redefining what it means to care for pets – combining science, passion and purpose in a way that truly resonates with today’s consumer. Furthermore, they are excited to help scale their vision and build a category-defining brand in the years ahead.
A Co-founder and CEO also expressed equal enthusiasm about the partnership, commenting that they are thrilled to have Coefficient Capital join them in their mission of bringing an ancestrally inspired diet to cats across the UK – and eventually, the globe.
With a growing community of cat lovers, a clear sense of purpose, and the backing of forward-thinking investors, Untamed is well on its way to transforming not just what goes into a cat’s bowl, but how pet owners think about nutrition, care, and wellbeing.
Conclusion
Untamed’s £10 million Series B is more than just a funding milestone – it’s a bold step towards reshaping the pet food landscape.
With its science-led, purpose-driven approach, and a loyal customer base already behind it, the brand is now poised to leap beyond its DTC roots into retail shelves and international homes.
Backed by influential investors and a strong leadership team, Untamed is purring with momentum – and the future looks ferociously promising.
News Credits: Untamed secures £10 million investment in latest funding round
Things you may also like:
- Lottie Shaw’s Sets Its Sights on Sweeter Horizons with Major Investment
- European Commission Approves Ustekinumab for Paediatric Crohn’s Disease
- UKHSA Expands Disease Reporting Requirements