Nanna Tate: The Bold New Potato Brand Set to Make Waves in 2025
Branston, one of the UK’s leading potato suppliers, is gearing up to launch an exciting new brand, Nanna Tate, bringing a fresh take to the nation’s favourite vegetable.
With over 50 years of expertise in potato production and supply, Branston is now set to combine its legacy with a modern twist. The debut range of fresh potatoes will hit Tesco shelves across 450 UK stores starting 30 December, just in time to carry the festive spirit into the New Year.
Building on this initial launch, the Nanna Tate prepared potato range will follow in February 2025, offering ready-to-cook options designed to make meal preparation simpler and faster.
Products such as roast potatoes, chips, and mash will form part of this innovative line, encouraging consumers to see potatoes in a whole new light.
Bold, Eye-Catching Packaging and Modern Mealtime Inspiration
Nanna Tate’s branding is unapologetically bold, with packaging designed to stand out in the vegetable aisle.
Beyond aesthetics, the brand also seeks to inspire modern mealtimes. They hope to keep the Christmas feeling alive into 2025, shared Nanna Tate’s sales and marketing director. They added that Christmas is traditionally a time when people rediscover their love for potatoes – especially roasties – so their timing is intentional, as they want to carry that passion into the New Year.
The ready-to-cook range, launching soon after the fresh potatoes, underscores this ambition. By reducing the time consumers spend preparing potatoes, Nanna Tate aims to make it easier for families and friends to gather around the dinner table.
The sales and marketing director also expressed that their potatoes are there to help create new, happy memories. They want people to rethink what they know about potatoes, making them the star of the show.
Branston’s Legacy and Innovation
Branston’s reputation as a top UK supplier is well-established, with facilities in Lincoln, Somerset, and Perth.
The Lincoln site serves as the heart of its operations, housing its prepared food factory, mash production facility, and protein extraction operations.
The launch of Nanna Tate represents Branston’s forward-thinking approach, combining its rich heritage with a bold vision for the future.
Conclusion
With its bold branding, innovative prepared potato range, and a focus on bringing people together, Nanna Tate is poised to reinvent the way consumers view potatoes.
From fresh, high-quality spuds hitting Tesco stores this December to ready-to-cook dishes making their debut in February, Nanna Tate promises to be more than just a new brand – it’s a celebration of modern mealtimes, family connections, and the enduring appeal of Britain’s beloved potato.
As Branston continues to lead the way in potato production, Nanna Tate is set to become a shining star in the vegetable aisle for 2025 and beyond.
News Credits: Branston to launch potato brand Nanna Tate in Tesco
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