McCain Foods Strengthens Partnership with Strong Roots
McCain Foods, a global leader in frozen food products, has taken a significant step forward in its commitment to offering healthier and environmentally responsible food choices with its recent acquisition of Strong Roots, a Dublin-based frozen food producer.
This move marks the culmination of a strategic partnership between the two brands that was initiated in 2021, with McCain making substantial investments to expand the product offerings of Strong Roots and bring vegetable-forward options to consumers worldwide.
The strategic partnership between McCain Foods and Strong Roots was forged with a clear mission in mind: to revolutionise the freezer aisle by offering innovative and sustainable food choices.
Furthemore, McCain’s investment in Strong Roots reflects its dedication to providing planet-friendly options that prioritise healthier lifestyles and environmental responsibility.
McCain’s Regional President for GB & Ireland recently spoke about the acquisition, highlighting its significance for both companies and consumers alike, as this acquisition represents more than just a business venture for McCain Foods; it’s a testament to their shared commitment to offering consumers nutritious and sustainable food options.
They went on to add that by joining forces with Strong Roots, they can leverage their expertise in plant-based frozen foods to expand their product range and reach even more consumers who are seeking healthier, environmentally conscious choices.
The acquisition comes at a time when consumer demand for plant-based and sustainably sourced foods is on the rise, reflecting a growing awareness of the environmental and health benefits associated with such products.
With McCain Foods’ extensive distribution network and Strong Roots’ reputation for high-quality, plant-based offerings, the partnership is poised to make a significant impact on the frozen food market.
In addition to expanding its product portfolio, McCain Foods is also committed to ensuring that its operations align with sustainable practices. The company has implemented initiatives to reduce its carbon footprint and minimise waste throughout its supply chain, further reinforcing its commitment to planet-friendly food production.
It is also believed that the acquisition of Strong Roots is not only a strategic business move but also a reflection of the values that are upheld as a company.
Therefore by investing in sustainable food production and expanding their portfolio of healthier options, they are not only meeting the needs of today’s consumers but also laying the foundation for a more sustainable future going forward.
As McCain continues to ‘fix the freezer aisle,’ consumers can expect to see a broader range of nutritious and sustainable options made available to them, thanks to the partnership with Strong Roots.
With a shared vision and a commitment to innovation, McCain Foods and Strong Roots are poised to lead the way in shaping the future of frozen food.
News Credits: McCain completes acquisition of frozen food producer
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