Majestic Acquires Enotria&Coe in Landmark Deal
In a defining moment for the UK drinks industry, Majestic, the country’s leading wine retailer, has announced the acquisition of premium wholesaler Enotria&Coe for an undisclosed fee.
The deal brings together two industry heavyweights, forming a new group with annual revenues of £500 million, and marks Majestic’s most ambitious investment since its separation from Naked Wines and acquisition by Fortress Investment Group in 2019.
Headquartered in London, Enotria&Coe is a long-established name in the drinks trade, renowned for its exclusive range of premium wines and spirits. Working with over 300 producers, the company supplies a staggering 10,000+ customers across independent retailers, fine dining establishments, specialist bars, hotels, travel operators, and restaurants.
Founded in 1972 by Remo Nardone, Enotria&Coe has seen strategic growth through significant acquisitions including Wheeler Cellars (2008), Great Western Wine (2010), and Coe Vintners (2015).
With a reputation for excellence across multiple supply channels, the business now joins the Majestic Group with its 300 employees, fleet of delivery vehicles, and existing inventory, as well as its leased warehouse and offices in Park Royal and the Great Wine Co store in Bath.
Majestic has confirmed that Enotria&Coe will continue to operate as a standalone business, working alongside Majestic’s existing B2B division, Majestic Commercial. However, the intention is clear: to grow both arms and capitalise on the combined strength of logistics, sales expertise and a broadened wine portfolio.
Majestic CEO described the deal as a landmark day in the company’s history, extending personal thanks to the team whose dedication has brought this vision to life.
They commented that they have long had the ambition to become the UK’s go-to supplier of premium wines, beers and spirits, adding that the acquisition of Enotria&Coe is a powerful statement of intent.
Furthermore, they have competed with Enotria&Coe for years, and that competition has only deepened their respect for them. Now, they are incredibly excited about what they can achieve together.
The CEO also noted that while Majestic has seen strong growth in its specialist on-trade business over the past five years, this move would dramatically accelerate the company’s strategy by enhancing its range, building out the expert sales team, and ramping up delivery capabilities.
The new group will now represent the United Kingdom’s largest premium wine specialist across retail, wholesale and hospitality, bolstered further by Majestic’s acquisition of Vagabond Wines in 2023. With 213 stores and over 1,000 employees nationwide, the Majestic Group is positioning itself at the heart of a new era for the premium drinks market.
Echoing the enthusiasm, Enotria&Coe’s CEO called the merger the beginning of an exciting new chapter, promising better availability, service and range for both customers and suppliers.
They expressed their thanks, which must go to everyone who has supported Enotria&Coe over the past 152 years – the loyalty has been invaluable, and their future is even brighter now. Together with Majestic, they aim to build a market-leading, multi-channel business that delivers world-class service.
Conclusion
With two storied names uniting under one banner, the acquisition of Enotria&Coe by Majestic signals a bold transformation of the UK wine and spirits landscape. Combining scale, specialism, and shared vision, the move is poised to redefine premium drinks supply across all channels.
As both companies embrace the opportunity, the Majestic Group stands ready to shape the future of the industry with purpose, power, and premium at its core.
News Credits: Majestic acquires UK drinks wholesaler Enotria&Coe
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