Innovative Food Ingredients Launches New Divisions
Innovative Food Ingredients, a Lancashire-based ingredients firm, has unveiled two new divisions designed to drive its expansion into diverse markets and foster closer collaboration with food manufacturers, regional retailers, butchers, and farm shop owners.
This strategic move aligns with the evolving demands of the foodie market, where butchers and meat retailers are diversifying their offerings to cater to a more adventurous and value-driven consumer base.
The first of these new units, The Butcher’s Collective, is a dedicated sub-group aimed at enhancing the art of butchery while encouraging a sense of community among industry professionals.
This initiative features a free members portal that offers butchers and business owners exclusive access to trade support, food and flavour trend knowledge, educational webinars from industry experts, marketing tools, and industry insights.
Furthermore, the platform is designed to inspire collaboration and provide actionable resources that help butchers innovate and grow their businesses.
The second unit, Taste Creation, focuses on food manufacturers, food development businesses, and regional retailers. Available as an extension of the company’s online shop, this platform showcases Innovative Food Ingredients’ bespoke product development services and highlights partnership opportunities.
By offering consumer insights, creativity, and technical expertise, the Taste Creation platform aims to help businesses design and market new dishes with unique continental flavours that stand out in a competitive marketplace.
Innovative Food Ingredients’ Commercial Director explained that the launch of these units is a direct response to shifting purchasing behaviours and a growing demand for diverse, value-driven, and flavour-rich food options.
They stated that their customers are looking for more than just ingredients – they need insights and expertise to create products that excite and satisfy evolving consumer palates. Also, they have put their needs at the heart of everything they do.
The company has experienced substantial growth over the past 10 months, with the addition of four new employees and the establishment of a new senior leadership team. These changes coincide with a comprehensive rebrand, reinforcing the company’s commitment to innovation and its customers’ success.
Central to this transformation is a custom-built demonstration kitchen at its Poulton-le-Fylde headquarters. This state-of-the-art facility will host webinars, food preparation tutorials, and live demonstration sessions, further cementing the company’s role as a leader in food innovation.
In conclusion, the launch of The Butcher’s Collective and Taste Creation signifies a bold and strategic step forward for Innovative Food Ingredients. By addressing the changing needs of butchers, meat retailers, and food manufacturers, the company is fostering collaboration, creativity, and growth within the industry.
With a renewed focus on value, flavour, and expertise, Innovative Food Ingredients is poised to shape the future of the foodie market while staying true to its core mission of delivering customer-centric solutions.
News Credits: Innovative Food Ingredients launches two new business units
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