Higgidy Extends Partnership with Judi Love to Launch Limited-Edition Pie
Savoury pastry specialist Higgidy has announced the extension of its partnership with comedian and TV presenter Judi Love into 2025, unveiling an exciting new limited-edition creation: the Braised Beef and Butter Bean Pie.
The pie, co-created by Love and the Higgidy team, will roll out exclusively at Sainsbury’s stores nationwide starting 22 January and will remain available until April.
This latest offering features a rich beef gravy infused with a spicy Scotch bonnet pepper kick, inspired by Love’s Caribbean culinary heritage. The recipe was developed during a special cooking and tasting session this autumn, where Love collaborated with Higgidy’s chefs to infuse her personal touch into the pie.
Love, renowned for her cooking flair showcased on popular shows such as MasterChef, Great British Bake Off, and her own Judi Love’s Culinary Cuisine, expressed her excitement about the launch.
Love commented that they have loved working with Higgidy over the past two years, and they are so excited that their pie is now available at Sainsbury’s. It’s comforting, moreish, and has a bit of a Judi kick. It is hoped that fans of Higgidy and their own will love it as much as they do!
The collaboration follows Higgidy and Love’s successful 2023 partnership for the “Dig Into A Higgidy” campaign, which celebrated the brand’s premium pie range. In line with its commitment to innovation, Higgidy recently updated the recipes for its six best-selling pies, incorporating Wildfarmed flour for a superior pastry texture.
To mark the launch and celebrate National Pie Day, Higgidy will host its first-ever pop-up shop in London on 23 January. Located at 17 Goodge Street, the shop will open at 10 am and offer five of the brand’s popular pies for just £2 each until 6 pm.
The first 50 customers in line will receive a free pie. Meat lovers can savour options like the Creamy Chicken & Sautéed Leek Pie, Slow-Braised Steak & Craft Ale Pie, and Slow-Cooked Steak, Red Wine & Bacon Pie, while vegetarian offerings include the Spinach, Greek Feta & Pine Nut Pie and the Three Cheese, Cauliflower & Broccoli Pie.
This collaboration cements Higgidy’s reputation as a leader in the premium savoury pastry market while showcasing Judi Love’s culinary creativity and vibrant personality. With the launch of the Braised Beef and Butter Bean Pie and the pop-up shop’s exclusive offerings, Higgidy is sure to satisfy fans nationwide with its comforting, innovative flavours.
To conclude, as the partnership extends into 2025, this union of tradition, quality, and bold Caribbean-inspired flavours exemplifies the magic of collaboration, promising a tasty future for fans of both Higgidy and Judi Love.
News Credits: Higgidy unveils new limited-edition beef pie made with Love
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