Ice Cream Producer gg’s Slashes Production Time with New Machinery
Gower-based ice cream producer gg’s has taken a significant leap forward in its business operations after securing a £70,000 financial agreement with Lloyds Bank.
The specialist gelato manufacturer, which has quickly become a local favourite since its inception in 2019, has invested in four cutting-edge machines through a hire purchase funding facility.
This strategic acquisition includes an ingredient feeder and ripple pump, vital tools that have revolutionised the company’s production process, slashing the time it takes to produce a day’s worth of gelato down to just one hour.
The origins of gg’s are as unique as the gelato it produces. The business was born when a local entrepreneur, spotting a gap in the market, transformed a derelict pub in the seaside peninsula of Gower, Wales, into the first gg’s parlour. Partnering with husband-and-wife team Emily and Chris Mabbett, the trio saw an opportunity to cater to both locals and tourists alike.
Their venture quickly gained traction, with gg’s becoming known for its high-quality, artisanal gelato. The surge in demand prompted the business to expand to an off-site production unit, allowing for larger-scale production and the ability to meet the growing needs of its customers.
The recent acquisition of new machinery marks a pivotal moment in gg’s growth trajectory. These machines have not only drastically cut production times but have also enhanced the overall quality and consistency of the gelato. By uniformly distributing toppings and sauces, the equipment ensures that every scoop meets gg’s exacting standards.
Furthermore, this improvement is particularly important as the company already supplies around 200 small businesses across South Wales, including CK’s convenience shops and a variety of restaurants.
With its sights set on national expansion, gg’s is in the process of securing SALSA (Safe and Local Supplier Approval) certification. This certification is a crucial step, enabling the company to distribute its products to larger customers, including major supermarkets.
In response to the increased production capacity, gg’s has expanded its sales and marketing teams by hiring two new recruits. These additions are part of a broader strategy to build brand awareness and attract new clients as the company prepares to scale nationally.
The operations manager at gg’s highlighted that while the quality of their gelato has always been their top priority, the recent investment in machinery is essential for supporting their ambitions of wider market reach and national sales.
What’s more, the new equipment has also contributed to the company’s efforts to become more energy efficient, aligning with their commitment to sustainability.
Lloyds Bank’s relationship director, who played a key role in facilitating the financial agreement, expressed enthusiasm for the tangible results already emerging from this partnership. They emphasised that each piece of new machinery serves a specific, integral purpose in the gelato-making process, making it possible for gg’s to meet the demands of their expanding customer base.
Additionally, the boost in production capabilities is expected to fuel further growth in gg’s marketing department, enabling the company to continue on its impressive financial trajectory.
In conclusion, gg’s strategic investment in advanced machinery, backed by the financial support of Lloyds Bank, has set the stage for a new chapter in the company’s development.
By significantly reducing production times, improving product quality, and preparing for national distribution, gg’s is not only enhancing its current operations but also positioning itself for long-term success in the competitive UK ice cream industry.
And finally, as the company looks to the future, its blend of innovation, quality, and strategic growth initiatives promises to make gg’s a household name across the country.
News Credit: Welsh ice cream maker eyes national reach after major investment
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