Cathedral City Expands Kids’ Snacking Range with New ‘Bites’
Cathedral City, the iconic UK cheese brand under the umbrella of Saputo Dairy UK, is setting a new standard in children’s snacking with the introduction of Cathedral City Bites.
This innovative product marks a significant expansion of the brand’s kids’ snacking range, tapping into the growing demand for healthier, convenient, and tasty options for children’s lunch boxes.
The kids’ snacking subcategory in the United Kingdom is a booming market, currently valued at an impressive £340.3 million. With parents increasingly focused on health and nutrition, cheese has emerged as a preferred snack option, with 65% of parents considering it a good choice for their kids.
Recognising this trend, Cathedral City Bites is strategically positioned to become a go-to snack for families across the country. The product is thoughtfully crafted with no artificial colours, flavours, or preservatives, ensuring it meets the high standards parents expect while delivering the taste that kids love.
Cathedral City Bites are set to debut in Morrisons stores from 12 August 2024, with further rollouts on Amazon starting from 19 August and in Sainsbury’s from 22 September. The launch is accompanied by vibrant, engaging packaging that’s designed to catch the eye of both parents and children.
Notably, the packaging features a “tear here” design, making it easy for kids to open and enjoy their snack independently, whether they’re at school, on a day out, or at home. This focus on accessibility is part of Cathedral City’s commitment to providing snacks that are not only nutritious but also convenient and enjoyable for children.
In response to consumer demand for eco-friendly packaging, Cathedral City has also refreshed the packaging of its existing Cathedral City Nibbles range.
The new design, which prominently features a bold blue colour to enhance visibility on store shelves, has resulted in a 12% reduction in packaging material – equivalent to a savings of 10.2 tonnes of plastic. This move underscores the brand’s dedication to sustainability, aligning with broader consumer expectations for environmentally responsible products.
According to the Brand Manager for Cathedral City, there has been a noticeable increase in demand for more nutritious lunch box snacks that don’t compromise on taste or convenience.
Therefore, the introduction of Cathedral City Bites is a direct response to this demand, offering a product that combines the beloved taste of Cathedral City cheese with the practicality parents seek in a snack.
What’s more, the brand’s latest offering is expected to resonate strongly with health-conscious parents looking for high-quality snack options that their children will enjoy.
Cathedral City Bites joins an already successful range of kids’ snacking products from the brand, including the popular Cathedral City Nibbles. This latest addition reinforces Cathedral City’s commitment to providing delicious and nutritious snacks that cater to the needs of both parents and children.
As the brand continues to innovate and expand its offerings, Cathedral City Bites is set to become a staple in lunch boxes and snack times across the UK, further solidifying Cathedral City’s reputation as a leader in the cheese market.
In conclusion, the launch of Cathedral City Bites represents a strategic and thoughtful expansion of Cathedral City’s product line, meeting the dual demands of taste and nutrition that are increasingly important to today’s parents.
With its fun packaging, child-friendly design, and commitment to quality, Cathedral City Bites is poised to become a favourite among families, reinforcing the brand’s position as a trusted provider of premium cheese products.
News Credits: Cathedral City Cheese launches Cathedral City Bites to expand kids snacking range
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